About me.

Hi, I’m Simon, a commercial photographer based in Los Angeles.

I create clean and detail-focused images that bring out the texture, shape, and character of each product. My work centers on e-commerce and commercial photography, covering jewelry, fashion, and lifestyle products.

With a background in UI/UX design, I approach photography with a strong understanding of user experience and brand communication — helping clients create visuals that not only look refined but also meet their audience’s needs effectively.

I’m part of the team at Rare Studio LA, a high-end creative studio in Los Angeles that creates refined visuals for brands that value precision and design. From lighting setup to composition and retouching, I enjoy every step of turning an idea into a polished image.

Outside the studio, I shoot urban and street photography, capturing everyday scenes, light, and emotion through a minimalist lens.